Organic and acquisition growth tips on expanding your brand into the global scene.

Before transitioning to the business sphere, Mark McConnell spent eight years as an officer in the Royal Australian Air Force. He has been a Director of Citadel since its inception in 2007 and was appointed CEO in 2019.

Stephen Lynch is Citadel's Executive General Manager for Global Health. For over thirty years, he has held executive positions in health and health technology across Australia.

Citadel Health is part of the Citadel Group, a leading software and services company that specialises in secure enterprise information management in complex environments. 

In this episode, Pete, Mark and Stephen discuss Citadel’s recent acquisition of Genie Solutions, as well as where Citadel fits in the greater health tech ecosystem. They also look at how Citadel is making a significant difference in the lives of patients not just in Australia, but also in the United Kingdom. If you want to learn more about scaling your brand into an international name, this episode will share several pieces of information on getting that done. Listen as they discuss entering the UK market, acquiring smaller companies, keeping the patient front and centre and the health tech trends to keep an eye on. 

Check out the episode and full show notes here.

To see the latest information, news, events and jobs on offer at Citadel Health, visit their Talking HealthTech Directory here

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